Promotion of the black caviar business on Instagram.

Customer: Caviar is a purveyor of enticingly divine Osetra and Premium Kaluga caviar with a rich and distinctive flavor.

Location: USA

Description of the main tasks (KPI)

  • Target audience analysis
  • Development of a promotion and communication strategy with the target audience
  • Creation of customized content that differentiates from competitors
  • Brand awareness on Instagram
  • Instagram account engagement
  • Increase of the number of subscribers
  • Increase of sales through social networks

Initial audit of the page on Instagram.

Follower analysis, logo analysis, profile description, post and video design. Analysis of major competitors: content, video, stories, reels, subscribers.

Content plan for posts, stories, reels.

Unique interactive posts and stories with subscriber participation.
Development of a branded account design.
Launch of Reels
Targeted advertising aimed at reach
Targeted advertising aimed at engagement
Targeted advertising aimed at the growth of subscribers
Mass following for active subscribers of the major competitors
Analysis and correction of the work done.

Result:

After 1 month

%

Increase of Reach

%

Increase of account engagement

%

Followers

Content and visual

Page design has become more stylish, expensive and laconic.

Before

After

Case RT (1)

 

We also made our own photos and videos/reels with caviar, which became very popular.

We can see the statistics of publications, before and after. Publications made by us are highlighted in red.

 

Case RT (2)