Customer: Home Gyms for kids.
Location: USA
Description of the main tasks (KPI)
Target audience analysis
Development of a promotion and communication strategy with the target audience
Creation of customized content that differentiates from competitors
Brand awareness on Instagram
Instagram account engagement
Increase of the number of subscribers
Increase of sales through social networks
Initial audit of the page on Instagram.
Follower analysis, logo analysis, profile description, post and video design. Analysis of major competitors: content, video, stories, reels, subscribers.
Content plan for posts, stories, reels.
Unique interactive posts and stories with subscriber participation.
Development of a branded account design.
Launch of Reels
Targeted advertising aimed at reach
Targeted advertising aimed at engagement
Targeted advertising aimed at the growth of subscribers
Mass following for active subscribers of the major competitors
Analysis and correction of the work done.
Increase of Reach
Increase of account engagement
Followers